Background: Fabric Forest, based in Borås, Sweden, creates sustainable, renewable interior design products made of 100% paper yarn from Swedish trees. Brief: Create a social media package with organic and paid posts for Linkedin, Instagram and Facebook. Create content that is serious and honest yet entertaining and inspiring.
Client: Fabric Forest - Internship client Software: Photoshop, Illustrator, Indesign Credits: Nunchi Fabric Forest, Gothia Reklamfoto
New Client
When I started my internship at Nunchi, Fabric Forest was a new client for them, and they were ready to revamp their whole social media presence. They wanted to stand out and proudly present their unique products in a whole new light. Marcus Hessel (Art Director) and Ebba Berling (Copywriter) had created a proposal that Fabric Forest loved, which meant that it was time for me to get to work!
Photoshoot
Fresh Photos
To be able to create the content we envisioned we needed new brand photos. So one, (very cold) day in October we had a photoshoot where we snapped some fresh, new brand images of the products in their natural habitat, a beautiful Swedish forest. We had a full day with Gothia Reklamfoto in the woods of Borås... and then I had a day of soreness in my legs from running around with a smoke machine, but the results, as you can see, were more than worth it!
Social Media Pack
6 Months of Content
The client wanted six months worth of organic and paid content ready to be scheduled as soon as possible. Based on the material from the proposal, I created some color combinations for the client to choose from and then I was ready to make some content. We ended up sending them material for four posts per month including carousels, motion graphics and single image posts, accompanied by a complete social media plan for the upcoming months.
