Background: Off The Wall (OTW) is a Swedish content agency that was founded in 1996 in Stockholm. Since then, it has expanded with offices in Gothenburg and Malmö. OTW is part of Aller Media and works with clients such as Volvo, BRIS, Lidl, Åhléns, Kulturkalaset, IKEA, and Swedac.
Software: InDesign, Illustrator, Blender, Acrobat, PAC, Photoshop, Midjourney, Figma Credits: The OTW Team, otw.se
14 Weeks
In February 2024, I started out as a Graphic Designer intern for 14 weeks at OTW's (Off The Wall) office in Gothenburg. Since I graduated the same year, I have continued to work with them on some projects with clients such as Euromekanik, Swedac, Bris and Borås Stad. This time, as a freelance designer. This case focuses on what I achieved as an intern.
Using AI Tools
We all know that the amount of AI-generated content in our daily lives is increasing. At OTW, there's a continuous effort to understand how to use AI safely and productively. This involves knowing when and how to use AI-generated content and when not to, optimizing results when using AI engines, and staying informed about regulations. I got to attend classes led by OTW's AI Lead, Martin Schrammel, and work on some AI projects myself. Here you can see a part of one of my AI-projects created in Midjourney and Photoshop.
Internship Projects Overview
During my time at OTW, I worked on both pitches and projects for clients such as Göteborg & CO, Higab, Mölndals Stad, and Svenska Sjöräddningssällskapet. However, the majority of my work revolved around projects for Volvo Group and Swedac. Below, you can gain insight into some of the projects I was involved in.
Mölndals Stad
Photoshoot
In the fall of 2025, Mölndals Stad is starting up a new school with a profile in international business and relations. OTW is working with them to create the school's graphic profile. I got to come along to one of their photoshoots to capture some photos for their upcoming website and print materials.
Higab
The history of Feskekôrka
Feskekôrka translates to "fish church" and is one of Gothenburg's most famous and beloved buildings. After a few years of renovations, the building invited the public, 150 years after opening the doors for the first time. To celebrate the re-opening, Higab teamed up with OTW Gothenburg, with Karin Freij as Art Director and Johanna Lagerstedt as Editor, to create a beatiful book about Feskekôrka's history. When they needed a mockup of what the book would look like, I created a 3D-model of it in Blender.
SWEDAC
All About Accessibility
Swedac is the Swedish Board for Accreditation and Conformity Assessment. They make sure that assessment bodies meet global standards, building trust in products and services. So you can see why accessibility is important to them. I worked with Fredrik Sehlstedt at OTW, in making Swedac's existing documents accessible. Full case
